The shared Adobe and Workfront customers include Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. And Workfront’s platform is agile and uniquely architected for the enterprise with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes.Īdobe and Workfront have been longstanding partners with strong product synergies and a growing base of over 1,000 shared customers. Workfront is known for having deep leadership in orchestrating marketing workflows. The combination of Adobe Experience Cloud and Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. And Adobe Experience Cloud is the most comprehensive solution for content and commerce, customer journey management, and customer data and insights - all built on an open platform, enabling businesses of every size across every industry to deliver exceptional customer experiences at scale. And Adobe’s solutions are at the nexus of creativity and customer experience management and essential to marketers, creatives, analysts, and operations managers.Īdobe Creative Cloud offers the world’s best creative apps and services to everyone, from students, to social media influencers, to professional photographers, filmmakers, and designers. With over 3,000 customers and 1 million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.
The deal was valued at $1.5 billion and it is subject to customary purchase price adjustments. These are the details about the deal.Īdobe (NASDAQ:ADBE) recently announced it entered into a definitive agreement to buy Workfront, which is a leading work management platform for marketers.
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